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There are probably different ways to learn how to profit from Google AdWords.
However, Google AdWords itself is a fairly sophisticated advertising tool.
You can learn it by yourself by watching dozens of videos from the Google AdWords Learning Center , or by reading tons of books and experiencing your first steps the hard way. Whichever way you choose, it will cost you a tremendous amount of time, with no real guarantee of achieving any significant results for your business.Google and IC-Agency: A long partnership
At IC-Agency, we have been working with Google even before they announced AdWords. This has allowed us to gain expert knowledge inside and out from the start. IC-Agency is also an « AdWords Qualified Company ». (The only one in Atlantic Canada)
The IC-Academy Way is an approach in 3 distinct phases.
- The first phase begins before the course. Together, we will discuss your business objectives, your target markets, your target audience, etc. From this point, we will look at your competition, go through a keyword selection process pertaining to your business, and set up the first campaign(s) for you after we have created your Google Account on your behalf.
- The second phase is related to the 2 days hands-on training. Practice, practice and more practice is the Keyword! Because of what we accomplished together prior to the course, we will be able to launch the campaign(s) after only 1 hour from the beginning of the course! Before you entered into the classroom, your company had very little, if any, visibility. But now, you are on the Top of Google with an eye catching advertisement promoting your business! By noon, we usually proceed to a roundtable to begin to measure the impact of your campaign(s). You will be able to see how many qualified visitors have landed on your site already.
- The third phase is continued education. Included in the fee, two (2) hours of expert consulting to answer any questions or challenges you may have. Also included is an exclusive newsletter and access to a password protected blog reserved to any past participant. The goal of these two important tools is to keep you abreast of the latest Google AdWords developments that might impact your campaign(s). Note that there is no time limit to interact and ask questions through the IC-Academy blog.
- Benefit from instant results and save time, all while gaining autonomy.
- In-depth practical know-how to create and set up effective AdWords Campaigns, structured and managed for total control.
- Learn to master professional tools to obtain the best keywords for your Ads.
- Understand market & competition behavior/activity online.
- Better subject matter retention due to highly streamlined and customized training delivery.
In short, with IC-Academy you will obtain additional strategies and insights well beyond simply learning AdWords.Course Topics
IC-Academy is structured to give highly personalized service to the 6 companies permitted during each course. (WTC Atlanta, June 08)